Uttar Pradesh holds the record of having the highest number of villages in a state and the Tourism Department has decided to promote Rural Tourism. The govt. has launched a phase wise campaign for this purpose.

The tourism department has identified 18 districts, in the first phase, where 2 villages will be selected based on a survey. The idea behind promoting Rural Tourism is to familiarize the tourist with the cultural heritage and historical background of the villages across the state.

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