The landscape of tourism in India is experiencing a profound shift as the realm of spiritual exploration gains remarkable traction. The convergence of ancient spiritual wisdom, serene landscapes, and diverse traditions has propelled a surge in spiritual tourism across the country,
Data collected in independent surveys reveals that the tourist influx in Varanasi, after renovation, has increased 8X as compared to Goa in 2022. 60% of tourism in India is in the religious and spiritual category, confirmed by the Union Tourism Ministry,
The revenue earned from spiritual tourism has crossed 1.3 Lakh Crore in 2022, a rise of 107% from the previous year.